#Opinion

via HousingWire

Portals and brokerages expand across the stack to defend engagement and margins, as AI makes shopping and expertise more...

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A broker argues that better training, clearer commission incentives, and stronger culture can lift production and reduce...

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Agents can lose about $16,000 a month when 10 leads go unanswered and 20% would have converted, at $8,000 per closing.

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Brokerage mergers can increase ad and recruiting spend, pressuring agents who rely on company leads and brand recognitio...

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The article argues sellers come in anchored to online estimates, so agents need diagnosis, not scripts, plus 3 pricing s...

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AI can curate info, but agents add empathy and strategy, one Florida sale cited a $75,000 to $225,000 cost without guida...

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AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes...

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Reframe real estate sales around trust, education and client needs, not pressure tactics with service-led guidance.

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In a slower market, sellers may resist CMAs, so agents can lead with questions, forecast outcomes by price, and decline...

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VA loans can close in 21 days with strong prep, clear timelines, and efficient appraisal and repair handling for militar...

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Real estate agents can fuse worth with outcomes, driving overwork and underpricing, unless they build clear structures a...

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Student-loan delinquencies rose to 16.3% in Q4, New York Fed data shows, as overall delinquency hit 4.8% and foreclosure...

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Fraud risk is a housing affordability factor, with 2024 losses near $175m and average claims above $143,000, per FBI dat...

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Foreign investors drive U.S. real estate with cash deals, favorable rates and long-term strategies despite high mortgage...