via HousingWire
Real estate doesn’t compete with other brokerages anymore
The industry is increasingly judged on proactive status updates, fewer handoffs and cost clarity before commitment.
2d ago00
Proptech News
#Opinion
16 articles
via HousingWire
When a real estate brokerage grows fast, cash flow and controls still matter
The Fathom filing included going concern language, a remediation plan and criticism of former leadership’s tone and ethi...
Aug 17, 202600
via HousingWire
Portals and brokerages escalate real estate vertical integration race
Portals and brokerages expand across the stack to defend engagement and margins, as AI makes shopping and expertise more...
Jun 26, 202600
via HousingWire
Real estate brokers: Earn more revenue by investing more in agents
A broker argues that better training, clearer commission incentives, and stronger culture can lift production and reduce...
Jun 17, 202600
via HousingWire
Unanswered calls are costing real estate agents closings
Agents can lose about $16,000 a month when 10 leads go unanswered and 20% would have converted, at $8,000 per closing.
May 26, 202600
via HousingWire
Consolidation isn’t the crisis real estate brokers think it is — but it is a wake-up call
Brokerage mergers can increase ad and recruiting spend, pressuring agents who rely on company leads and brand recognitio...
May 21, 202600
via HousingWire
Darryl Davis: Why your pricing talk is not landing with real estate sellers anymore
The article argues sellers come in anchored to online estimates, so agents need diagnosis, not scripts, plus 3 pricing s...
May 1, 202600
via HousingWire
Why AI is still a subpar real estate agent replacement
AI can curate info, but agents add empathy and strategy, one Florida sale cited a $75,000 to $225,000 cost without guida...
Apr 21, 202600
via HousingWire
AI killed the real estate agent personal brand — now what?
AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes...
Apr 8, 202600
via HousingWire
The power of leading with influence in real estate sales
Reframe real estate sales around trust, education and client needs, not pressure tactics with service-led guidance.
Mar 24, 202600
via HousingWire
Real estate agents: The pricing conversation has changed — have you?
In a slower market, sellers may resist CMAs, so agents can lead with questions, forecast outcomes by price, and decline...
Mar 23, 202600
via HousingWire
Serving VA buyers: Practical guidance for real estate agents
VA loans can close in 21 days with strong prep, clear timelines, and efficient appraisal and repair handling for militar...
Mar 17, 202600
via HousingWire
The hidden tax of being always available in real estate
Real estate agents can fuse worth with outcomes, driving overwork and underpricing, unless they build clear structures a...
Mar 16, 202600
via HousingWire
Real estate agents take notice: Rising consumer delinquencies are repositioning the housing market
Student-loan delinquencies rose to 16.3% in Q4, New York Fed data shows, as overall delinquency hit 4.8% and foreclosure...
Feb 26, 202600
via HousingWire
The hidden housing cost Washington can’t ignore: real estate fraud
Fraud risk is a housing affordability factor, with 2024 losses near $175m and average claims above $143,000, per FBI dat...
Feb 23, 202600
via HousingWire
Foreign investors keep U.S. real estate moving
Foreign investors drive U.S. real estate with cash deals, favorable rates and long-term strategies despite high mortgage...
Feb 6, 202600