#Contributors

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Turn one way outreach into a conversation with formats that invite responses.

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The industry is increasingly judged on proactive status updates, fewer handoffs and cost clarity before commitment.

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Columnist Craig Rowe argues that portal competition and listing control efforts can widen the gap between consumers and...

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Referral rate, repeat clients and local reputation are leading indicators of resilience in slow quarters

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The Fathom filing included going concern language, a remediation plan and criticism of former leadership’s tone and ethi...

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As AI polishes listing pitches, sellers can focus on pricing rationale, buyer targeting and contingency planning to pick...

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Portals and brokerages expand across the stack to defend engagement and margins, as AI makes shopping and expertise more...

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Adults 55 plus own over 50% of homes, so agents need a repeatable estate sale plan, timelines and vetted referral partne...

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Insights from one million calls show intent based targeting, better context, and local numbers can improve appointment c...

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A broker argues that better training, clearer commission incentives, and stronger culture can lift production and reduce...

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A Las Vegas Realtor says social media now drives 100% of her pipeline, including 5 closings from a 320,000 view video.

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Agents can lose about $16,000 a month when 10 leads go unanswered and 20% would have converted, at $8,000 per closing.

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Clients are choosing real estate agents based on listening, candor, and steady follow-up, as uncertainty raises the bar...

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Brokerage mergers can increase ad and recruiting spend, pressuring agents who rely on company leads and brand recognitio...

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Checklist for AI generated MLS remarks, avoid buyer profiling, remove coded terms, verify facts and add a required human...

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Tokenized equity could fund down payments, change PMI use, and lower HELOC-like borrowing costs if the Clarity Act passe...

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Compass, Anywhere, Real, REMAX, and eXp deals signal platform consolidation, shifting lead routing, retention and embedd...

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The article argues sellers come in anchored to online estimates, so agents need diagnosis, not scripts, plus 3 pricing s...

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AI can curate info, but agents add empathy and strategy, one Florida sale cited a $75,000 to $225,000 cost without guida...

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Artemis II’s 5-stage mission model offers agents a framework for prospecting, adjusting to change and delivering clients...

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Busyness is not productivity. Learn how agents protect proactive outreach time and use systems to cut admin drag.

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AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes...

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Suppressed pre-marketing data can make homes appear to sell faster and higher, influencing comps, appraisals, and AVM in...

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The 94% sold on MLS talking point uses only closed sales, excluding listings that never sold, which changes the real suc...

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Reframe real estate sales around trust, education and client needs, not pressure tactics with service-led guidance.

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In a slower market, sellers may resist CMAs, so agents can lead with questions, forecast outcomes by price, and decline...

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VA loans can close in 21 days with strong prep, clear timelines, and efficient appraisal and repair handling for militar...

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AI adoption is accelerating client expectations, and agents face new risks around data ownership, platform lock in, and...

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Real estate agents can fuse worth with outcomes, driving overwork and underpricing, unless they build clear structures a...

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Student-loan delinquencies rose to 16.3% in Q4, New York Fed data shows, as overall delinquency hit 4.8% and foreclosure...

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Fraud risk is a housing affordability factor, with 2024 losses near $175m and average claims above $143,000, per FBI dat...

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The real estate market is experiencing a once-in-a-generation disruption, driven by forces that are fundamentally reshap...

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Foreign investors drive U.S. real estate with cash deals, favorable rates and long-term strategies despite high mortgage...

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Despite slow sales and low inventory, 65% of agents remain confident about their business outlook, survey data shows.

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With mortgage rates expected to remain flat for the foreseeable future, lenders of all sizes are looking for creative wa...