#Contributors

via HousingWire

Portals and brokerages expand across the stack to defend engagement and margins, as AI makes shopping and expertise more...

via HousingWire

Adults 55 plus own over 50% of homes, so agents need a repeatable estate sale plan, timelines and vetted referral partne...

via HousingWire

Insights from one million calls show intent based targeting, better context, and local numbers can improve appointment c...

via HousingWire

A broker argues that better training, clearer commission incentives, and stronger culture can lift production and reduce...

via HousingWire

A Las Vegas Realtor says social media now drives 100% of her pipeline, including 5 closings from a 320,000 view video.

via HousingWire

Agents can lose about $16,000 a month when 10 leads go unanswered and 20% would have converted, at $8,000 per closing.

via HousingWire

Clients are choosing real estate agents based on listening, candor, and steady follow-up, as uncertainty raises the bar...

via HousingWire

Brokerage mergers can increase ad and recruiting spend, pressuring agents who rely on company leads and brand recognitio...

via HousingWire

Checklist for AI generated MLS remarks, avoid buyer profiling, remove coded terms, verify facts and add a required human...

via HousingWire

Tokenized equity could fund down payments, change PMI use, and lower HELOC-like borrowing costs if the Clarity Act passe...

via HousingWire

Compass, Anywhere, Real, REMAX, and eXp deals signal platform consolidation, shifting lead routing, retention and embedd...

via HousingWire

The article argues sellers come in anchored to online estimates, so agents need diagnosis, not scripts, plus 3 pricing s...

via HousingWire

AI can curate info, but agents add empathy and strategy, one Florida sale cited a $75,000 to $225,000 cost without guida...

via HousingWire

Artemis II’s 5-stage mission model offers agents a framework for prospecting, adjusting to change and delivering clients...

via HousingWire

Busyness is not productivity. Learn how agents protect proactive outreach time and use systems to cut admin drag.

via HousingWire

AI makes agent content easy to produce, so visibility signals less and consumers weigh pricing, negotiation and outcomes...

via HousingWire

Suppressed pre-marketing data can make homes appear to sell faster and higher, influencing comps, appraisals, and AVM in...

via HousingWire

The 94% sold on MLS talking point uses only closed sales, excluding listings that never sold, which changes the real suc...

via HousingWire

Reframe real estate sales around trust, education and client needs, not pressure tactics with service-led guidance.

via HousingWire

In a slower market, sellers may resist CMAs, so agents can lead with questions, forecast outcomes by price, and decline...

via HousingWire

VA loans can close in 21 days with strong prep, clear timelines, and efficient appraisal and repair handling for militar...

via HousingWire

AI adoption is accelerating client expectations, and agents face new risks around data ownership, platform lock in, and...

via HousingWire

Real estate agents can fuse worth with outcomes, driving overwork and underpricing, unless they build clear structures a...

via HousingWire

Student-loan delinquencies rose to 16.3% in Q4, New York Fed data shows, as overall delinquency hit 4.8% and foreclosure...

via HousingWire

Fraud risk is a housing affordability factor, with 2024 losses near $175m and average claims above $143,000, per FBI dat...

via HousingWire

The real estate market is experiencing a once-in-a-generation disruption, driven by forces that are fundamentally reshap...

via HousingWire

Foreign investors drive U.S. real estate with cash deals, favorable rates and long-term strategies despite high mortgage...

via HousingWire

Despite slow sales and low inventory, 65% of agents remain confident about their business outlook, survey data shows.

via HousingWire

With mortgage rates expected to remain flat for the foreseeable future, lenders of all sizes are looking for creative wa...